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Discovery of the Week |
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Tata’s Marathon Man
Natarajan Chandrasekaran was born on 2 June 1963, chairman of Tata Sons. He was Chief operating officer (COO) and executive director of Tata Consultancy Services (TCS), in 2009, he became Chief executive officer (CEO). He became the Tata Group's first non-Parsi and professional executive.
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Natarajan Chandrasekaran, Chairperson of the Tata Group
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Chandrasekaran is an accomplished photographer, music lover, and long-distance runner who has run marathons in Amsterdam, Boston, Chicago, Berlin, Mumbai, New York, and Tokyo. In 2014, he ran the TCS New York City Marathon in 5 hours, 00 minutes, and 52 seconds, setting a new personal best.
Chandrasekaran was awarded the Padma Bhushan by the Indian government in March 2022 for his contributions to trade and industry under Prime Minister Narendra Modi. With an annual remuneration of around Rs 91 crore in fiscal 2021, he is one of India's highest-paid corporate bosses.
He's known for being a fitness nut and a workaholic. The 53-year-old has been in charge of India's most successful IT firm, valued at $67 billion and accounting for 60% of the group's market capitalization. He is known for working long hours and balancing it out with his running routine. His passion for marathon running, which requires tremendous stamina, discipline, and willpower, is said to have been sparked by a family history of diabetes. Despite his busy schedule and travel, he finds time and space in his life to run.
According to Chandrasekaran, this passion has shaped his leadership style and made him a long-distance thinker. Chandrasekaran made it clear that he understood his role in getting things back on track following the tumultuous battle at the top.
“This position requires several leadership qualities and compassion,” he said, adding that he would grow into this role gradually, taking the responsibility to bind the group together
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Education News |
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TDPel Media, June 7th, 2022
Higher Education and Training Minister, Dr. Blade Nzimande, has warned that any college principal who does not promote work placement has no place in Technical Vocational Education and Training (TVET) college system. Nzimande was speaking at the WorldSkills South Africa (WSZA) National Competition opening ceremony held at the Inkosi Albert Luthuli International Convention Centre in KwaZulu-Natal on Monday.
India Education Diary, June 7th, 2022
upGrad INSOFE, a top data science institute in India and a 100% subsidiary of higher EdTech leader – upGrad, becomes the largest Southeast Asian EdTech player with the highest number of dedicated faculty in Data Science and AI Departments.
BW Education, June 12th, 2022
The announcement of the Double Degree concept by the University Grants Commission (UGC) is a welcome development and demonstrates the UGC's proactive lead to provide multiple opportunities to the students on Indian campuses. If there is one top-of-the-mind recall of immediate gains from the National Education Policy, undoubtedly the double degree stands out! A student pursuing BE can now, in parallel, enroll in a BBA program.
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Faculty Fundas |
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Personal Branding – The Need of the Hour
Digital world has become an essential part of our life. For students, all digital platforms, whether it is networking websites like Facebook or Twitter or content websites like YouTube or Instagram, or their own blogs, all these platforms have become a day-to-day part of not just their personal life, but also their academic life.
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Ratan Kumar, Assistant Professor, Vijaybhoomi University
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Academic institutes, in India, as well as abroad, while selecting students for their graduate and undergraduate students, and companies while selective candidates for various job roles, along with checking students on various quality parameters and their academic performance, also give high importance to their activities in digital social life. They want to see and understand what are all activities a student does on these social media platforms. According to a study by Kaplan Study prep, online digital brand, which includes all digital activities by students, influence the decision-making of admission managers. So, it is very important for students to present their best part on social media, create their personal brand using these online platforms, and maintain that for the long term.
Each of these social media platforms has a different purpose for its users. For example, Facebook is all about sharing what is happening in your personal or professional lives, however, LinkedIn is only for making business connections. Instagram is all about sharing the soft side of life, fun, and color of life in terms of photographs or videos. YouTube is all about creating content, both personal and professional which is available to the public to view, comment on, or share. Essentially before starting to use all these platforms, students should understand the aim of these platforms so that they can get the best out of them, to build their personal brands.
Personal branding, according to PricewaterhouseCoopers (PwC), is “what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it.” For students, their personal branding is promoting their ideas, skills, knowledge, competencies, and achievements among their network, universities, or future employers where they want to start their dream jobs. This involves presenting the best part of you - your personality, communication, interpersonal skills, networking skills, hobbies, and passions. However, remember promotion is effective only if a product is of good quality and after-sales services are also good. Similarly, it is critical to develop required behavioral, leadership, and technical competencies; present them effectively on offline as well as online platforms; then continuously strive to improve them. That is the only way to build a long-term sustainable personal brand. As Rome was not built in a day, so for every person, it takes time to build a personal brand, both in the offline world as well as on social media.
At JAGSOM (Jagdish Sheth School of Management) which is part of Vijaybhoomi University, we focus on and help students to discover themself; develop the advanced management competencies with new-age specializations like music, law, and data science; and help students to present their skills and competencies effectively to the outer world with an aim to build their own personal brand which is effective and sustainable in long term. JAGSOM is the only B-School in India that has both its campuses – Bangalore as well Karjat campus – AACSB accredited, which is a gold standard in management institutions across the world.
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Week Gone By |
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Theatre Club’s First Show
In recent times, theatre is becoming more and more of a pastime for older audiences. While theatre is not at all what it used to be in the past, the image of theatre is still that of a formal occasion only partaken in by snobs and old rich people.
In order to prove that wrong, the newly formed theatre club of VijayBhoomi University put forth its inaugural play. The play put forth is “The Drowned Man” by Neil Simon. It is a slapstick comedy play that dabbles a bit in dark humor. The play was put together by the club advisor and Director, Dr. Thejus Kartha. The cast included Swajit Singh and Saarang Arora with Ansh Joshi and Harsh Karambele managing the music.
The play started with a brief introduction of the play and actors, after which the play commenced. The audience was hooked to the play from start to finish. The actors put on an engaging show with minimal props. After the performance, The audience lauded the performance with a standing ovation.
 
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Student Quotes |
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“Being a first-time performer, I was quite nervous but thankfully the play was received well. In the end, I did it and that is what matters.”
Saarang Arora, INSOFE School of data science, Vijaybhoomi University
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Life@VU |
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Atindrya Bose session
When comparing the current industry trends to those in the past, one of the most drastically changed aspects of any business is its treatment of the customer. To explain this change and what to expect in the future, Atindriya Bose, senior partner at ‘Kurate Digital Consulting’, conducted a session on consumer connect.
The session started with a brief introduction to Mr. Bose. He talked about his days at Sony, Rediff, and Trringo. This then led to the talk about 7 eras of marketing. The talk about the eras also included how companies in each era treated their consumers. The talk continued on with topics like customer rules, customer empowerment, Creative advertising, customer experience, acquisition, retention, and engagement. These topics naturally led the conversation towards why the customers are important in this era of marketing when compared to earlier.
Mr. Bose focused on what steps need to be taken in order to successfully market products or businesses. He mentioned strategies like hyper-personalization, dynamic pricing, and gamification of behavior. With this discussion, the session concluded and a Q&A session was held with him. The students enthusiastically discussed their inferences and their doubts regarding various topics and applications even beyond the scope of this session.
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Student Quotes |
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“It was a thought-provoking session, and we got a chance to build a connection over the focused group discussion, where we discussed career pathways in detail and startup ideas."
Dixit Soni, 2nd year BBA, JAGSoM, Vijaybhoomi University
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Readers Ask, Vijaybhoomi Answers |
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What is Vijaybhoomi Riding School?
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Horseback-riding sports have been popular since ancient times. For this reason, at the start of the year, we started a horse riding school, which comes under PEP activities and will make our university students different from others.
We've also given the horses names like Babu, Tufan, Kewali, and Veeru. Students who have chosen horseback riding as a PEP activity get up early in the morning and walk down to the ground to choose their favorite horse to ride.
Riding horses teaches responsibility to riders and even more so to people who care for horses. If horseback riding is your passion, you may enroll at this university to become a professional while earning your degree.
We really value your feedback. We’d love to hear back from you. Do write to us at newsletter@vijaybhoomi.edu.in
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About Vijaybhoomi |
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Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world.
Vision
To become an independent, multi-disciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and fosters innovation and scholarship to impact practice and communities
Mission
Nurture holistic, socially responsible, and continuously employable professionals.
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Your feedback is important to us
We wish to hear from you. Please tell us how we can make this newsletter more useful to you at newsletter@vijaybhoomi.edu.in |
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