Discovery of the Week  

First Heating Belt 

Rajiv Mistry is the founder of Ascent Meditech Ltd, popularly known for its flagship brand Flamingo. As an engineer by education, he started making electronic medical equipment in 1991 when heat belts were not discovered in India. Rajiv Mistry was 22 years old when he started the company. He had once thought to shut the company after a few years of its inception thinking that idea was a failure.





Rajiv Mistry, Founder, Flamingo


In 1991, when I had built the heating belt, there was no one doing this in India. For people, it was an alien product. They relied on water bags for heating therapy and were happily using them. Thoughts crossed my mind that maybe I’m on the wrong path, I even thought many times to shutter the business but as destiny had its plans, it took me a decade to make my product a success,” he says.

After graduating from engineering from Mumbai, Rajiv had a clear idea that he didn't want to do a 9-5 job. Rather, he wanted to use his knowledge and skills in doing business. He stumbled upon the idea of making an electronic heating belt after watching the discomfort provided by heated water bags. Being an electronics engineer, the invention of a heat belt was not a difficult task for him but getting consumers on board was tedious. People were not ready and were very hesitant to use and electronic product on their bodies. It took a decade to gain market acceptance.

That time there was no internet where you could educate customers about your product through a video or detailed post. We had to go door-to-door to promote the product, give the demo and do sales,” Rajiv recalls.

After launching the heating belt, the company’s annual revenue was less than 5 lakhs in the first year. Now, three decades later, Flamingo, which operates under the company Ascent Meditech Limited, is expected to touch the revenue of 200 crores, Rajiv claims. The company’s major markets include India, East Africa, and Southeast Asia.


  Education News  

Jagdish Sheth School of Management records 100 percent placement for Industry Internship Programme (IIP)


The Print (27 December, 2021)

As per the Internship report 2021, the average stipend of JAGSoM students has risen by 60%, and 50% of the students received their pre-placement offers with their internship. The internship report also reveals that a significant number of students have been hired by Information Technology and Services, Consulting, Financial, & Banking sectors.

Vijaybhoomi University Scholarships and Financial Aid: 2021-22


IndCareer (20 December, 2021)

Vijaybhoomi University is committed to making its liberal professional education accessible and affordable for students from all walks of life. This is made possible through our need-cum-merit based Financial Aid Philosophy. At Vijaybhoomi University we award a range of merit-cum-need based scholarships to the best performing candidates at the time of admissions.

JAGSoM Launches The Right Brain MBA At Vijaybhoomi University Mumbai


YoursBulletin (31 December, 2021)

The program is specially designed to groom professionals for managerial roles with a unique and powerful combination of analytical, logical, left-brain thinking, with creative, out-of-the-box, right-brain, maverick-thinking that is so essential in today’s highly competitive world of business management.

  Faculty Fundas  

Finding The Real World of College

What is “The Real World of College” is a question, seriously being asked in India and elsewhere. In a forthcoming illuminating book (March 2022) with this title, Wendy Fischman and Howard Gardner have analyzed in-depth interviews with more than 2,000 students, alumni, faculty, administrators, parents, trustees, and others, which were conducted at ten institutions ranging from highly selective liberal arts colleges to less selective state schools. What they found challenged characterizations in the media: students are not preoccupied by political correctness, free speech, or even the cost of college. They are most concerned about their GPA and their resumes; they see jobs and earning potential as more important than learning.


Dr. Navneet Sharma, Registrar, Vijaybhoomi University


In this background, a question which seeks attention from policy makers is has higher education lost its way? Fischman and Gardner, both recognized authorities on education and learning, argue that higher education has lost sight of its principal reason for existing: not vocational training, not the provision of campus amenities, but to increase what Fischman and Gardner call “higher education capital”—to help students think well and broadly, express themselves clearly, explore new areas, and be open to possible transformations.

It is indeed very satisfying to see that Vijaybhoomi University seeks to become a community of learners who are open to change as thinkers, citizens, and human beings. The University is driven by four anchors: discovering oneself, being holistic, being socially responsible and being

professional. The practice interventions - such as Social Immersion Programme (SIP), Research Incubation (RI), Industry Internship Programme (IIP), Effective Execution (EE) etc – embedded in liberal professional curriculum are delivering higher education capital.

  Week Gone By  

New Music Alert!

Our student from the true school of music, Shirish Singh, has released his latest single, "Zehreeli". It is an instant bop. It's groovy with a good dance vibe. But, do you know what's the song about? Zehreeli talks about toxic relationships.


  Zehreeli itself means toxic or poisonous. A toxic relationship is one that makes you feel unsupported, misunderstood, demeaned, or attacked. In Shirish's words, "Imagine you lose all the power in your relationship, and you are controlled and used by your partner. But, you are still happy with it, and want to be with them". It took about 4 weeks for Shirish to create this hit from scratch.

The difficult part in composing and producing the song was sound selection. All the sounds in the songs had to fulfill the purpose which was "the listener should find it tacky and groovy". So, the sounds had to be altered accordingly.

Shirish's upcoming content is a music video, which is currently in the post-production stage. This "unnamed" music video will be released in March, this year. He was working on the song and the shooting of the video simultaneously, which took him around 3 months. The exciting part is that all the finances for this upcoming music video were secured from crowdfunding on social media.

Shirish Singh is a singer, songwriter, producer and, plays keyboard and guitar. He hails from the musically rich city of Varanasi.

  Student Quotes  


“I started playing harmonium at the age of 4. At 16, learned music production by myself. In coming years, I learned various other instruments like guitar, keyboard, piano and mouth harp, all by myself. Music was always my passion. During my Engineering, I was actively involved in Theatre as a Composer and Playwright. In my 4th year of B.Tech, I left my college and decided to pursue my passion.”


– Shirish Singh , 1st year B.Mus student, Vijaybhoomi University





Happy Returns 


Students came back to the campus the previous week, after they bid adieu to 2021 at their respective hometowns. Students at VU compromise a cosmopolitan mix from all parts of India and so it’s always interesting when students come back after a break bringing in loads of stories and a bit of their culture along with them.

This makes it exciting for the students to come back as well. Overall, living with people from across the country in this beautiful campus at VU is a different experience in itself. The mountains, the people and their stories is what makes VU, VU!

  Student Quotes  




The friends I made here are definitely the best part of VU for me.”

            -Hashika Sachdeva, 2nd-year B.Tech Student, Vijaybhoomi University



"Feels great to be back, looking forward to new experiences.”


            -Vibha Sikhawal, 1-st year MBA Student, Vijaybhoomi University


  Readers Ask, Vijaybhoomi Answers  

What is special about the design and architecture of Vijaybhoomi University?


Jagadesh Chander G, MBA, Anna

Vijaybhoomi University’s campus was conceptualized and its spirit was brought to life by Mr. Alok Shetty, Principal Architect and Founder of Bhumiputra Architecture. The campus was designed on multiple axis systems, with each corridor, passageway, and window capturing views of the mountain range that serves as a backdrop to the beautiful site. This also helps create light wind tunnels that bring cross ventilation to every part of the campus, minimizing our need for air conditioning systems.

“When I first visited the site in 2016, I was in awe of the sheer raw, natural beauty of the site. It was very clear from the start that whatever we propose as a design would only enhance the beauty of this nature and not try to take away from it in any form” says Mr. Alok Shetty.                                                                                                                                                                                                  The design of this university mirrors the philosophy of the university itself. It is never done. It is always growing, always adapting. It is humble and acts as a canvas for nature, for learning. It is a vessel that can be filled with hopes, dreams, and ambitions of the youth that will call it home.


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  About Vijaybhoomi  

Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world.


To become an independent, multi-disciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and fosters innovation and scholarship to impact practice and communities


Nurture holistic, socially responsible, and continuously employable professionals.

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