Prof Pravin Mishra,
Design education was born in Bauhaus in Germany in 1919. One hundred years later, the journey of design education reaches a new milestone with the opening of Vijaybhoomi School of Design in the foothills of Sahyadri mountains at Karjat, near India’s financial capital Mumbai.
In one century, design education has evolved immensely. Most universities and design schools have adapted their curriculum as per the ever-changing global and local needs, situations and technological advancement. But at Vijaybhoomi we are looking at communication design in a new light. With the unprecedented technological advancement where virtually everybody is a content generator, the top-down approach of communication design is getting obsolete.
Vijaybhoomi D-School is turning the table and looking at the entire discipline bottom-up. Where the roots and traditions of communities form the foundation, where design empowers people.
Practitioners and academicians across the world have defined Design as a discipline in numerous ways, quite suggestive to the possibilities and potential it holds. Design curricula and pedagogy differentiates design as a distinct discipline. At the same time design is interdisciplinary and borrows from various disciplines of arts and sciences and integrates it to serve the purpose.
The birth of smartphones, social media, apps, technological advancement in Artificial Intelligence and Virtual Reality has completely transformed the way we consume information and entertainment. The growing aspirations of the globalized world and the shrinking attention span of the global citizen has thrown new challenges to communication designers.
Vijaybhoomi D-School aspires to be the most modern and futuristic school in the country in the Communication Design domain. The future designers will learn applied forms of drawing, photography, graphic design, filmmaking, animation, design for digital experience, information and interactive design from the most competent faculty members and design practitioners, in the most natural environment, with the most advanced tools and futuristic curriculum and pedagogy.
All design inspirations come from nature. With a beautiful campus in Mother Nature’s lap, Vijaybhoomi is a fertile ground for new ideas and innovation.