Prof. Ratan Kumar

Assistant Professor
Area: Marketing

BIOGRAPHY

Prof. Ratan Kumar is Assistant Professor in the Marketing area. His doctoral research at MDI Gurgaon is focused on ‘Social media Usage by B2B Salespersons and its impact on Their Sales Performance’. He has qualified National Eligibility Test (NET) by UGC. Before coming to academics, he has worked for eight years in the industry, in marketing and sales roles in the pharmaceutical and tourism sector. He has presented his research work in top international and national conferences, including at the American Marketing Association (AMA) Summer conference 2018 in Boston, USA.

Teaching and Research interests :

Personal Branding (Online and Offline)
Social Media Marketing
Social Selling
B2B Marketing