Academic institutes, in India, as well as abroad, while selecting students for their graduate and undergraduate students, and companies while selecting candidates for various job roles, along with checking students on various quality parameters and their academic performance, also give high importance to their activities in digital social life. They want to see and understand what all activities a student does on these social media platforms. According to a study by Kaplan Study prep, online digital brands, which include all digital activities by students, influence the decision-making of admission managers.  So, it is very important for students to present their best part on social media, create their personal brand using these online platforms, and maintain that for the long term.  

Each of these social media platforms has a different purpose for its users. For example, Facebook is all about sharing what is happening in your personal or professional lives, however, LinkedIn is only for making business connections. Instagram is all about sharing the soft side of life, fun, and colour of life in terms of photographs or videos. YouTube is all about creating content, both personal and professional which is available to the public to view, comment on, or share. Essentially before starting to use all these platforms, students should understand the aim of these platforms so that they can get the best out of them, to build their personal brands. 

Personal branding, according to PricewaterhouseCoopers (PwC), is “what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it.” For students, their personal branding is promoting their ideas, skills, knowledge, competencies, and achievements among their network, universities, or future employers where they want to start their dream jobs. This involves presenting the best part of you - your personality, communication, interpersonal skills, networking skills, hobbies, and passions. However, remember promotion is effective only if a product is of good quality and after-sales services are also good. Similarly, it is critical to develop required behavioural, leadership, and technical competencies; present them effectively on offline as well as online platforms; then continuously strive to improve them. That is the only way to build a long-term sustainable personal brand. As Rome was not built in a day, so for every person, it takes time to build a personal brand, both in the offline world as well as on social media. 

At JAGSoM (Jagdish Sheth School of Management) which is part of Vijaybhoomi University, we focus on and help students to discover themself; develop the advanced management competencies with new-age specialisations like music, law, and data science; and help students to present their skills and competencies effectively to the outer world with an aim to build their own personal brand which is effective and sustainable in long term. JAGSoM is the only B-School in India that has both its campuses – Bangalore as well Karjat campus – AACSB accredited, which is a gold standard in management institutions across the world. 

RanBhoomi: Unleashing the Spirit of Sportsmanship  

Jyoti Shinde, BBA, JAGSoM

We are thrilled to announce that "RanBhoomi," the highly anticipated sports tournament, has finally commenced! On the 2nd of February, the event kicked off with a momentous opening ceremony, filled with excitement and anticipation. Students and teachers came together to motivate and cheer on the participating teams.   

The day's events began with an exhilarating basketball match, showcasing the incredible skill and teamwork of the players. Following this, the competition continued with intense battles in chess and squash. The early morning of the following day saw an electrifying football match, and in the afternoon, volleyball took centre stage.  

And the fun doesn't stop there! Numerous other games and sports are being played throughout the event, each one bringing its own unique thrills and challenges. The grand finales are scheduled for the 6th and 7th of February, where the top teams will compete for glory and the coveted championship titles.  

We encourage everyone to send their best wishes to all the participants, as they have worked tirelessly to showcase their skills and passion for sports. Let us come together as a community and support these talented individuals, and may the best team emerge victorious!  

Stay tuned for the final results and highlights from the exhilarating RanBhoomi tournament.  

Bach Meets Jazz: Vijaybhoomi University's Musical Time Capsule 
Saniya Dalal, BBA, JAGSoM  

Vijaybhoomi University hosted a dazzling internal faculty masterclass on Wednesday, January 31st, featuring the maestro Professor Jatin K Rohilla. Titled "Bach on Jazz," the event harmonised classical and contemporary vibes, injecting a lively rhythm into the academic atmosphere. 

Taking centre stage in the VU Auditorium, Professor Rohilla riffed on Johann Sebastian Bach’s timeless influence on today's tunes. The class delved into the interplay between Baroque and jazz, spotlighting the groovy parallels, nuanced differences, and the cool tricks modern artists bring to the mix. 

This wasn't your average lecture; it was a musical time-travelling adventure. Attendees got an earful of Bach's legacy and insights into how Baroque beats still sway the jazz scene. The fusion of academic minds and musical notes struck a chord, leaving everyone in awe of the enduring impact of classical compositions on the dynamic world of jazz. 

Vijaybhoomi University keeps the groove alive with events that bridge the gap between classical and contemporary, creating a space where academia meets artistry. 

"Bach on Jazz" wasn't just a class; it was a musical journey that echoed the university's commitment to blending tradition with a contemporary flair.  

Let the harmony continue! 

What does industrial exposure look like at Vijaybhoomi University?  

At Vijaybhoomi University, we believe in providing our students with holistic learning experiences. In addition to inviting professionals for masterclasses, we also organise industrial visits. These visits offer students a unique opportunity to observe companies in action and gain practical insights into their operations. By witnessing firsthand how businesses function, our students develop a deeper understanding of real-world processes and enhance their overall learning journey.

Generated by:

 Satvika Kushwaha

We really value your feedback. We’d love to hear back from you. Do write to us at newsletter@vijaybhoomi.edu.in

Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world.

Vision

To become an independent, multi-disciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and foste

rs innovation and scholarship to impact practice and communities

Mission

Nurture holistic, socially responsible, and continuously employable professionals.