Discovery of the Week   

The Rise of Ashwini Ashokan: Entrepreneur and Innovator in AI and Computer Vision

Ricky Carippa, MBA, JAGSoM

Ashwini Asokan is a highly successful entrepreneur who is well-known in the fields of artificial intelligence (AI) and computer vision. She is the co-founder and CEO of Mad Street Den, a company that creates artificial intelligence (AI)-based technologies for retailers, fashion labels, and e-commerce platforms. 



Ashwini Asokan , CEO, Mad Street


Asokan was born in and raised in Chennai, India. Her father worked as an electrical engineer, and her mother stayed at home. She was drawn to technology at a young age and went on to earn a degree in computer science engineering from Anna University in Chennai.

Asokan went on to work as a software developer at Intel and HP Labs after finishing her engineering degree. She later relocated to the United States to earn a Master of Science in Human-Computer Interaction at Carnegie Mellon University.

Following her Master's degree, Asokan worked at Amazon as a user experience designer, where she was in charge of creating the user interface for the Amazon Web Services (AWS) platform. She left Amazon in 2013 to co-found Mad Street Den with her husband, Anand Chandrasekaran.

Mad Street Den is a startup that creates computer vision and artificial intelligence (AI)-powered technologies for retailers, fashion labels, and e-commerce platforms., the company's primary product, is an artificial intelligence-powered platform that assists merchants and e-commerce platforms in creating personalized shopping experiences for their customers.

To analyze product photographs and extract crucial aspects such as colour, texture, and style, computer vision is used. It then employs machine learning algorithms to provide customers with personalized recommendations based on their browsing and purchasing history.

Asokan is a strong supporter of women in technology and entrepreneurship. She is a member of the Women's Business Network (WBN) Chennai branch, an organization that assists women entrepreneurs in India. She also serves as a mentor at a number of business accelerators, including Microsoft for Startups and Qualcomm Ventures.

Ashwini is a clear example of “ The best way to predict a future is to create it”- Peter Drucker

  Education News  

UGC Invites Suggestion on Draft Guidelines For Incorporating Indian Knowledge Systems In Higher Education Syllabus

News18, Apr 13th, 2023

UGC has directed higher educational institutions (HEIs) to share a few suggestions on the draft guidelines by April 30.

UGC Comes Out With New Regulations For Students' Grievance Redressal

TimesNow, Apr 15th, 2023

UGC, in order to formulate a simplified yet effective mechanism for students' grievance redressal, has introduced University Grants Commission (Redressal of Grievances of Students) Regulations, 2023

  Faculty Fundas    

Personal Branding – The Need of the Hour

Digital world has become an essential part of our life. For students, all digital platforms, whether it is networking websites like Facebook or Twitter or content websites like YouTube or Instagram, or their own blogs, all these platforms have become a day-to-day part of not just their personal life, but also their academic life.       


Ratan Kumar, Assistant Professor, Vijaybhoomi University


Academic institutes, in India, as well as abroad, while selecting students for their graduate and undergraduate students, and companies while selective candidates for various job roles, along with checking students on various quality parameters and their academic performance, also give high importance to their activities in digital social life. They want to see and understand what are all activities a student does on these social media platforms. According to a study by Kaplan Study prep, online digital brand, which includes all digital activities by students, influence the decision-making of admission managers.  So, it is very important for students to present their best part on social media, create their personal brand using these online platforms, and maintain that for the long term. 

Each of these social media platforms has a different purpose for its users. For example, Facebook is all about sharing what is happening in your personal or professional lives, however, LinkedIn is only for making business connections. Instagram is all about sharing the soft side of life, fun, and the color of life in terms of photographs or videos. YouTube is all about creating content, both personal and professional which is available to the public to view, comment on, or share. Essentially before starting to use all these platforms, students should understand the aim of these platforms so that they can get the best out of them, to build their personal brands.

Personal branding, according to PricewaterhouseCoopers (PwC), is “what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it.” For students, their personal branding is promoting their ideas, skills, knowledge, competencies, and achievements among their network, universities, or future employers where they want to start their dream jobs. This involves presenting the best part of you - your personality, communication, interpersonal skills, networking skills, hobbies, and passions. However, remember promotion is effective only if a product is of good quality and after-sales services are also good. Similarly, it is critical to developing required behavioral, leadership, and technical competencies; present them effectively on offline as well as online platforms; then continuously strive to improve them. That is the only way to build a long-term sustainable personal brand. As Rome was not built in a day, so for every person, it takes time to build a personal brand, both in the offline world as well as on social media.

At JAGSOM (Jagdish Sheth School of Management) which is part of Vijaybhoomi University, we focus on and help students to discover themself; develop advanced management competencies with new-age specializations like music, law, and data science; and help students to present their skills and competencies effectively to the outer world with an aim to build their own personal brand which is effective and sustainable in long term. JAGSOM is the only B-School in India that has both its campuses – Bangalore as well as Mumbai campus – AACSB accredited, which is a gold standard in management institutions across the world.

  Student Spotlight    

Maniaco Della Moda Fashion Show

Aswini Patro, BBA, JAGSoM

Thrilled to share with you the recent triumph of our gifted students from Vijaybhoomi University. They showcased their talent as models, make-up artists, and photographers, leaving an indelible mark on the prestigious Maniaco Della Moda Fashion Show held at Yadavrao Tasgaonkar College, Bhivpuri Road, Karjat on April 10, 2023.

Our six stunning models, Divya, Dechen, Kavya, Pratyush, Sachin, and Bhavy, owned the runway with their striking presence and impeccable style. Their poise and confidence made them the cynosure of all eyes, eliciting awe and admiration from the audience.

Capturing these scintillating moments were four skilled photographers - Sohom, Saurav, Pratyush Desai, and Chrystler. Their artistic eye and technical prowess resulted in captivating imagery that beautifully encapsulated the essence of the fashion show.

Behind every impeccable look, there were two talented make-up artists, Jay and Rumpa, who worked their magic to accentuate the models' natural beauty. Their artistic finesse and attention to detail ensured that the models looked flawless and radiant under the spotlight.

  Week Gone By    

The Big Sync Kickoff!!!

Saarang Arora, B.Tech - AI, INSOFE

This term at Vijaybhoomi University, the students are being offered the 'Big Sync' project as a way to fulfil their Innovation Incubation credits.

On the 12th, students from all the different disciplines at Vijaybhoomi University gathered together in the auditorium under the banner of the 'Big Sync' project. Mr. Ashutosh Phatak, Pro VC - Institutional Impact at Vijaybhoomi University came to kick off the project.

This project aims to build within students the spirit of entrepreneurship as the students handle 5 distinct companies all with the express aim of developing their own music album. The project will have the students from all disciplines work together to achieve this goal, and everything, from the music to the contracts and business will be handled by the students themselves. 

This project will impart real life experience to the students and will have them work with real industry professionals to achieve the goal.

It is during this time that the empty hallways look truly deserted. It is during this time that the library looks truly desolate. The life of the campus, suddenly drained away and stored in a few niches hidden by the shroud of silence.

  Student Quotes    


"I am very excited to be a part of this project and hope that this helps me expose myself to the different disciplines at Vijaynhoomi University, and their workflow."

Bhushan Surve, B.Des, Vijaybhoomi school of Design




Easter Egg Hunt!

Saarang Arora, B.Tech - AI, INSOFE

Easter Egg Hunt event was organized on 11th April 2023 for the students of Vijaybhoomi University. The Students participated in teams where-in they were provided with clues to find the easter egg.

The Easter Egg hunt is believed to have originated in Germany in the 17th century, the tradition of easter eggs can be traced back to the early christian practices in which the eggs were used as a symbol of rebirth of Jesus Christ. Here, the eggs are a symbol of new life and fertility which are decorated and are given as gifts during the easter season.

What makes the Egg Hunt exciting is sometimes the eggs are filled with candy or small gifts !

To conclude we can say that the easter egg hunt has become a fun and joyful way to celebrate easter and the arrival of spring. 

  Student Quotes    


“The Easter Egg Treasure hunt was organized by a cultural committee within the college community. It was held as a fun and engaging activity to promote teamwork, problem-solving, and community building among students. The clues or riddles used in the easter egg hunt were related to various topics, such as the history of the college, local landmarks, or pop culture references. The difficulty level varied depending on the group organizing the event and the intended players.Overall, participating in a treasure hunt in college was a fun and exciting experience for me. It helped us to develop important skills such as critical thinking, collaboration, and communication while also providing an opportunity to connect with our peers and explore our campus."

Himanshu namdev, MBA, JAGSoM




  Readers Ask, Vijaybhoomi Answers    

What is special about the design and architecture of Vijaybhoomi University?


Shritika Dubey, Vijaybhoomi School of Law

Vijaybhoomi University’s campus was conceptualized and its spirit was brought to life by Mr. Alok Shetty, Principal Architect and Founder of Bhumiputra Architecture. The campus was designed on multiple axis systems, with each corridor, passageway, and window capturing views of the mountain range that serves as a backdrop to the beautiful site. This also helps create light wind tunnels that bring cross ventilation to every part of the campus, minimizing our need for air conditioning systems. 

When I first visited the site in 2016, I was in awe of the sheer raw, natural beauty of the site. It was very clear from the start that whatever we propose as a design would only enhance the beauty of this nature and not try to take away from it in any form. 

The design of this university mirrors the philosophy of the university itself. It is never done. It is always growing, always adapting. It is humble and acts as a canvas for nature, for learning. It is a vessel that can be filled with hopes, dreams, and ambitions of the youth that will call it home.


Generated by:

 Satvika Kushwaha


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  About Vijaybhoomi    

Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world.


To become an independent, multi-disciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and foste

rs innovation and scholarship to impact practice and communities


Nurture holistic, socially responsible, and continuously employable professionals.