Discovery of the Week  

Building India’s own Food delivery startup

Sriharsha Majety was born in Bangalore, Karnataka, India in 1988. Sriharsha Majety is the CEO and founder of Swiggy. Mr. Majety was a former Co-Founder and CEO of Bundl, as well as an Associate at Nomura International. 




 Sriharsha Majety, Co-Founder and CEO - Swiggy


As you are probably aware, startups have begun to collaborate with food-ordering restaurants. Many online food ordering apps have entered the market in recent years, but only a few have been successful. Swiggy, our topic, is one of these well-known apps. 

Swiggy was founded on the 14th of August 2014, one day before Independence Day. Sriharsha and Reddy turned a dream project into a reality. Swiggy was the first online food ordering and delivery platform in India. Swiggy is now a major presence in every home. Swiggy is the default name in India for ordering food online. In its seventh year, the company has expanded to more than 15 Indian cities, including major metropolises such as Delhi, Mumbai, Bangalore, and Chennai. The company has agreements with nearly 8,00,000 restaurants in India. 

Majety is a brilliant young executive who leads Swiggy, a wildly successful tech startup. He has achieved remarkable business success at a young age. He has become a role model for young entrepreneurs in India who are thinking about starting their own tech startups. 

Despite his heavy academic course load, Mr. Majety found time to pursue outside interests while in college. He was an active member and coordinator of the first school's photography department. At the Indian Institute of Management, he was also a recruitment coordinator. Majety has accomplished a lot in his life despite being only in his 30s. 

He is proof that if you have a good idea that provides needed solutions for people, you can achieve your dreams and be successful in business. He began by laying a solid foundation by obtaining a good education, working a little, and then going on a walkabout to figure out what he wanted to do with his life. The trip clearly paid off because he returned and launched two startup companies, one of which made him very wealthy. 

“Growth is about learning and evolving with the different variables and moving parts.", says Sriharsha Majety

  Education News  

IFIM Institution announces 100% scholarships to students scoring more than 95% marks in 12th

APN News, June 22nd, 2022

The college also announces Alumni Association Scholarships to students who have scored above 95% marks in both the boards (10th & 12%) and their annual family income is less than 8 Lacs. 100% scholarships for such students taking admission in JAGSOM College. The final decision to give scholarships to a candidate will be based on the academic records, entrance test, and performance in the personal interview. Interested and eligible candidates can fill out the application form by visiting the official website. 

Madison BMB launches new musicians-only campaign for True School of Music

Indian Television, June 21st, 2022

Madison BMB on Tuesday created a mental health awareness campaign True School of Music (TSM) that speaks to musicians in a language that only they can understand. The poster and social media campaign uses music notations to communicate with musicians and urges them to seek help from a mental health counselor if they are facing mental health issues.

Education Ministry releases Performance Grading Index for Districts for school system

The Print, June 27th, 2022

The Union Ministry of Education on Monday released the Performance Grading Index for Districts (PGI-D) in the country for the sessions 2018-19 and 2019-20, which assessed the performance of school education system at the district level by creating an index for comprehensive analysis..

  Faculty Fundas    

Personal Branding – The Need of the Hour

Digital world has become an essential part of our life. For students, all digital platforms, whether it is networking websites like Facebook or Twitter or content websites like YouTube or Instagram, or their own blogs, all these platforms have become a day-to-day part of not just their personal life, but also their academic life.



Ratan Kumar, Assistant Professor, Vijaybhoomi University


Academic institutes, in India, as well as abroad, while selecting students for their graduate and undergraduate students, and companies while selective candidates for various job roles, along with checking students on various quality parameters and their academic performance, also give high importance to their activities in digital social life. They want to see and understand what are all activities a student does on these social media platforms. According to a study by Kaplan Study prep, online digital brand, which includes all digital activities by students, influence the decision-making of admission managers.  So, it is very important for students to present their best part on social media, create their personal brand using these online platforms, and maintain that for the long term. 

Each of these social media platforms has a different purpose for its users. For example, Facebook is all about sharing what is happening in your personal or professional lives, however, LinkedIn is only for making business connections. Instagram is all about sharing the soft side of life, fun, and color of life in terms of photographs or videos. YouTube is all about creating content, both personal and professional which is available to the public to view, comment on, or share. Essentially before starting to use all these platforms, students should understand the aim of these platforms so that they can get the best out of them, to build their personal brands.

Personal branding, according to PricewaterhouseCoopers (PwC), is “what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it.” For students, their personal branding is promoting their ideas, skills, knowledge, competencies, and achievements among their network, universities, or future employers where they want to start their dream jobs. This involves presenting the best part of you - your personality, communication, interpersonal skills, networking skills, hobbies, and passions. However, remember promotion is effective only if a product is of good quality and after-sales services are also good. Similarly, it is critical to develop required behavioral, leadership, and technical competencies; present them effectively on offline as well as online platforms; then continuously strive to improve them. That is the only way to build a long-term sustainable personal brand. As Rome was not built in a day, so for every person, it takes time to build a personal brand, both in the offline world as well as on social media.

At JAGSOM (Jagdish Sheth School of Management) which is part of Vijaybhoomi University, we focus on and help students to discover themself; develop the advanced management competencies with new-age specializations like music, law, and data science; and help students to present their skills and competencies effectively to the outer world with an aim to build their own personal brand which is effective and sustainable in long term. JAGSOM is the only B-School in India that has both its campuses – Bangalore as well Karjat campus – AACSB accredited, which is a gold standard in management institutions across the world.

  Week Gone By    

Farewell is never easy

Meeting new people and then bidding them farewell is a perpetual cycle that doesn’t really ever stop. Although this is the truth of life, the pain of separation never seems to dull.

This is the end-term at VijayBhoomi University, the BBA 3rd years graduated and the MBA students left for Bangalore in order to pursue their degree at JAGSoM, Bangalore. So as to give them a proper sendoff, their juniors organized a ‘Going-Away’ party for their seniors. 

The Juniors arranged activities like the red carpet and performances.

This was followed by farewell speeches by the seniors.

And then there was a photo session for everyone.

  Student Quotes    


“It was a heartwarming surprise by our juniors that will stay with me forever.”


               Tarkesh Chaturvedi, Vijaybhoomi University alumnus, President - Student Council 



The Exodus

After the sustained excitement of the activity-filled colors term that just ended, it was time once again for students to leave their homes away from homes and go back to their real homes. 

This term, the term break was a pan-college activity in order to aid the shuffling of rooms before independence term 2022. This meant that everyone who had been present on campus for their exams suddenly needed to pack their bags and vacate their rooms.

This mass organization of luggage led to a few hilarious incidents on campus. Due to an accumulation of stuff, people approached the canteen in order to ask them for cartons. This led to a carton shortage in the canteen which left many people stranded with a bit of leftover luggage being fitted along with the luggage of peers and friends. Another great shortage was that of packing tape. People could be seen going around and making a fuss about missing rolls of tape and the inefficient use of tape by their friends, leading to an empty ring of tape.

While there was a lot of buzz around the campus, by the night of 26th july, the campus had fallen silent. With only a few students remaining, The campus felt like a shell of itself and gave the feeling of exploring a deserted mansion. There was a lot of junk and riff raff thrown around the rooms which gave it a heightened sense of abandonment.

The haunting image of the abandoned campus remained in the student’s minds as the last of them filtered out by the morning of 27th.

  Student Quotes    


“The campus lost all its liveliness after most of the students left. But, everyone is back after a week break. Meeting all soon in the campus.”


               Dixit Soni, 2nd year BBA, JAGSoM, Vijaybhoomi University


  Readers Ask, Vijaybhoomi Answers    

What is the Disvovery Year at Vijaybhoomi?


Vijaybhoomi is regarded as India's first liberal professional university and adheres to a liberal curriculum in academics.

The first two years of your degree program at the Vijaybhoomi are called discovery years.

Students can take up courses from different schools like design, law, music, business management, data science and technology. They can study music, while also studying data science. It encourages them to build a creative side to their personality.

The Discovery Years help you understand your strength and weaknesses and figure out a suitable area of interest where you can build a successful career in.


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  About Vijaybhoomi    

Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world.


To become an independent, multi-disciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and fosters innovation and scholarship to impact practice and communities


Nurture holistic, socially responsible, and continuously employable professionals.

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