Discovery of the Week  

Meet Asha Kandara : A Single Mother Who Was Once Sanitation Worker & Now Deputy Collector

Asha Kandara is a woman sweeper of Jodhpur Municipal Corporation who has recently cleared the Rajasthan Administrative Service examination. Asha got married in 1997, but the marriage soon failed. She separated from her husband eight years ago and single-handedly raised her two children and managed to complete her graduation. 



Asha Kandara


While Asha had always dreamt of becoming an IAS officer, she could not appear for the exam as she had crossed the age bar. Now, she will be joining the administrative services as a deputy collector. the 40-year-old appeared for the civil services exam in 2018.

However, the results got delayed due to the COVID-19 pandemic, and she was left with no choice but to find an alternate source of income to make ends meet. She took up the job of a sweeper with the municipal corporation. When the results were announced on July 13, all her handwork finally paid off. While society consistently mocked her for being a single mother and for working as a sweeper, Asha turned this into her motivation. She strived to achieve all her goals proving that none of those things was a barrier to success. “Though it was a tough journey, and I suffered a lot, I now consider myself to be in a position where I wish to do something for the underprivileged and those subjected to injustice.”


  Education News  

Jagdish Sheth School of Management To Be AACSB Accredited Across Two Campuses


BW EDUCATION (8th February, 2022)

Jagdish Sheth School of Management (JAGSoM) has been re-accredited by the AACSB International, the American accreditation for top business schools across the world. The programs that are accredited are across Undergraduate, Postgraduate and Executive Programs.

Data Analytics Training Market 2022 Increasing Demand, Top Trends with Leading Key Players – INSOFE


Cleveland Sports Zone (6th February, 2022)

According to the report, it provides current worldwide Data Analytics Training market technology trends and industry insights to help decision-makers make educated strategic decisions. Furthermore, the market research examines the market’s growth drivers, constraints, and competitive dynamics.

Delaware ranks 47th out of 50 states on SAT scores


Coastal Point (10 February, 2022)

Delaware high school students do not test as well as other states when it comes to the SAT standardized test for admission to college. According to data from the College Boards in New Jersey, and shared with Coastal Point by the Indian River School District,

  Faculty Fundas  

The Art, Science and Business of Music & Entertainment

Music and entertainment are among the fastest growing industries today, globally and in India. Digital media and the internet have broken down the geographical boundaries, making the entire global population a potential audience to music and entertainment.


    Nilesh Thomas

Professor and Dean,

The True School of Music


While considering potential career opportunities in music and entertainment, it is very common for many to limit the thinking to the obvious - a singer or a music director, or an actor, etc. For clear reasons as to how many could become successful in such roles, these are often considered risky career options and avoided (or encouraged to avoid). The truth of the matter is that there are a wide range of lucrative and exciting career possibilities in this field, which are increasingly becoming interdisciplinary in nature. Hundreds of professionals with expertise in technology, creative arts, marketing, legal affairs, finance , etc. work behind every hit song or a movie or video game, while only a few faces see the limelight. That’s simply the nature of the business. One has to think of this akin to an iceberg, where the tip is the one that we often see (the mainstream, artists) while the entire balancing act and floating is supported by what is underneath.


Technology has always been an integral part of the music and media industry, and this is only getting amplified going forward. A Microsoft commissioned report estimates that media and entertainment experiences enabled by 5G will generate up to $1.3 trillion in revenue by 2028. Companies like Sony are already experimenting with “Immersive Reality” music concert experiences, while entertainment content companies are preparing to deliver mixed reality movie and gaming experiences to consumers using VR/AR/XR. All these call for an uninterrupted supply of a global talent pool, who are exceptionally creative and with mastery of cutting edge technology.


Blockchain has made its stride into the music and entertainment industry, and it is here to stay. Intellectual Property (IP) is the backbone of the media industry and blockchain has the potential to protect IP and increase profits for content creators. Blockchain brings a number of opportunities to music and entertainment content creators, especially for smaller players such as individuals or startups. Blockchain technology allows secure and cost-effective micropayments for content on a pay-per-use basis, enabling musicians or writers to directly distribute content to consumers, avoid intermediaries and increase their revenue share, supports accurate collection and distribution of royalty payments for music or digital artforms on a global scale, and most importantly, enables transparent C2C sale of copyrighted content that will lead to improved monetisation of creative content.


This possibility of a democratized, fair and equal access to the market for every aspiring creative individual also opens up huge opportunities for legal and business services at a micro level. The laws of content rights exploitation are evolving fast with the changes in technology and medium that supports the distribution and management of such content. Marketing of creative content to the potential consumer has become highly personalised, far away from the broadcast approach to microcasting. While Non-Fungible Tokens (NFT) could bring immense potential to an aspiring songwriter or a digital artist from Silchar or Vadodara, well informed and exceptionally creative support ecosystems across business, law and technology are required to fully tap into this wide creative talent pool hidden in our country, and to transform their creative potential into meaningful contributions to the country’s economy.


The True School of Music (TSM) at Vijaybhoomi University was founded by Ashutosh Phatak (Ashu), an avid music composer, producer and entrepreneur, and Nitin Chandy who is an established sound engineer. Having worked in the Indian music industry for over two decades, they felt the strong need to create a professional training ecosystem to educate aspiring music professionals to make music their long term sustainable career, while empowering learners to bring positive change, innovation and global competitiveness to the Indian music industry.


True School has a unique educational philosophy, to equip learners to achieve their personal aspirations while maintaining a clear and in depth awareness of the professional industry and the opportunities it presents. “Musicpreneurship” is a core focus of the undergraduate courses offered by TSM at VU, with a vision to enable graduates to create successful portfolio careers in an increasingly global Gig economy. This is supported by a range of courses taught by an international faculty team that develop interdisciplinary competencies and 21st Century skills, and ample opportunities for professional development through active industry engagement and real-world work opportunities.

  Week Gone By  

New term, new students

The new term - Republic term has started. Students are deciding what courses to opt for, and there is an inflow of new students. The courses have started running, and the student is free to attend any class they want as long as it is not clashing with any other course of interest. After a few days, students will have to shortlist 3 to 4 courses of their interest and study them. While the new students are taking their time to adjust to the new place and surrounding, they will soon start making friends, study, play and have fun here while learning and growing.



  Student Quotes  



“I am excited to study for this new term”

– Archana jaiswal, 2nd year BBA student, Vijaybhoomi University


“My roommate is a new student, and he is in love with the place”

– Sachin Pareek, 2nd year BBA student, Vijaybhoomi University



VU Sports Carnival

The Sports Carnival is here. 18th to 20th February will be when sport events will take place. Games like badminton, football, handball will be played. Teams have been formed and practice sessions have started. The participating students have begun sharpening their skills. There is excitement among all the students as it is the second season of the Sports Carnival, and the winning prizes are attractive.

  Student Quotes  



I am super excited for the tournaments to happen. I want to win in badminton.”

- T. Aswini Patro, 2nd-year BBA Student, Vijaybhoomi University



It is a lot of fun to practice for this competition. And, it will be a good break from my studies too. Looking forward to winning some matches.”

- Lagan Parasa, 2nd-year BBA-LLB student, Vijaybhoomi University

  Readers Ask, Vijaybhoomi Answers  

What is Multiple Intelligence Test?


Deepanita Dey, 12th commerce, Jharkhand

Multiple Intelligence Test (MI Test) is based on the Multiple Intelligence Theory of Prof Howard Gardner, a renowned education psychologist at Harvard University. Vijaybhoomi University facilitates excellence through self-discovery by students and its unique liberal professional curriculum. While self-discovery ignites the yearning for learning, the liberal professional curriculum empowers the students to carve out specializations across professional disciplines. 

The reason why Vijaybhoomi’s has embraced MI framework is that “one learns at one’s best when one has something one cares about and can get pleasure in being engaged in”. MIT can greatly help students, studying between 9th and 12th grades, in making right academic and career choices. MI Test is an excellent first step in commencing one’s self-discovery. After the test, a student gets MI Test Report along with interpretative guidance to help understand the results and make informed academic and career choices. A student can also choose to undergo personalized counseling support by trained counselors at Vijaybhoomi.


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  About Vijaybhoomi  

Vijaybhoomi University is India's first Liberal Professional University, which uses the liberal-professional framework of education to build a unique curriculum aligned to Industry 4.0. The curriculum facilitates the process of self-discovery in the initial year and thereafter choice of majors and minors to prepare oneself in high-demand careers in data science, artificial intelligence, business, law, music and design. The university is located in Karjat, Greater Mumbai, and nurtures holistic, socially responsible, and continuously employable professionals who can make a positive difference in the world.


To become an independent, multi-disciplinary, globally acclaimed university which facilitates learner-centricity, builds pathways to groom holistic individuals, and fosters innovation and scholarship to impact practice and communities


Nurture holistic, socially responsible, and continuously employable professionals.

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