BIOGRAPHY

Prof. Subhash Tendle, has over 35 years of relevant hands-on experience in creating advertising and brand communication.

As Creative Director for FCB-Ulka for more than two decades, Prof. Tendle has worked on brand communication campaigns both in print and TV medium for several well-known brands including Godrej, Ceat Tyres, Ciba Geigy, Crompton Greaves, ITC Hotels, Captain Cook (Atta and Salt), Santoor Soap and Nerolac Paints to name a few. He was responsible for creating the famous mascot, Goody the tiger, for Nerolac Paints.

During his stint with FCB, he was also involved in training creative people to be more effective in their idea generation work. After retiring from FCB-Ulka, He joined MICA as an associate Professor in 2001. In 2006, He became a Professor and Director of Crafting Creative Communication (CCC), a specially designed course for budding art-directors, copywriters and ad-film makers. The alumni of this course hold top creative positions in various organizations.

From August 2015 onwards, he continues to teach as an Adjunct Professor at MICA.

Some of the courses he teach are:

• Creative Communication Strategy
• How to write Creative Brief
• Advertising Appeals
• Visual Literacy
• Idea Generation Techniques
• Creative Judgement
• Persuasive Written & Visual Communication

Prof. Tendle is an alumnus of Sir J. J. Institute of Applied Arts, Mumbai, graduated in 1966. He is also an accomplished illustrator. He has illustrated the first two titles of Amar Chitra-Katha as well as‘Gul Mohor Series’ of textbooks published by Orient Longman.