Area: Digital Business, Marketing

BIOGRAPHY

Prof. Rajesh Kumar is a marketing professional and visiting faculty with overall 18+ years of industry and teaching experience. He has created, contributed to, and nurtured brands from scratch. Rajesh has translated corporate vision and mission into outcome driven marketing. He has built compelling brand experiences in services and in productized services in technology domain across different industries leveraging a mix of traditional and digital marketing realms. Rajesh is a visiting faculty at IMT Ghaziabad, Doctoral Scholar at IIT Madras, and an entrepreneur.
Rajesh has built and sustained effective relationship with an ecosystem of industry chambers such as CII, Society of Automotive Engineers, Automation Alley, Management associations and effectively utilized them to bring exposure to the brand. He has enabled alliances with leading technology vendors. He has built a network of vendors to ensure lean marketing operations.

EDUCATION

• 1998 – Master of Business Administration, Management Studies, Marketing, Institute of Management Technology, India
• 1994 – Bachelor, Engineering, Other, Vinoba Bhave University, India