Area: Marketing

BIOGRAPHY

Prof. Anand is a corporate turned academician with over 30 years’ of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics.

He is an Adjunct Faculty at IFIM Business School, Bangalore. He is also a faculty resource at IIM-Bangalore for Executive Programs and for companies such as Hindustan Unilever Limited (HUL).
He has a Masters in ‘Behavioral Sciences’ from BITS-Pilani and has done an Executive Post Graduate Program in ‘Strategic Brand Management’ from IIM-Calcutta.
He has rich cross-category experience having navigated brands for leading Indian and Global corporations such as, P&G, Nestle, Dabur, Tata Tea, ITC, Britannia, Cavinkare, Mother Dairy, BPL, Sony, Samsung, Hyundai, TVS Motors, Hero Motors, Epson, Benetton, Tata AIG, HSBC.
In 2005, he was rated among the ‘Top 50 Brand Marketing Professionals in Asia-Pacific’. He is a member of ‘The American Marketing Association’ (AMA) and has won a host of Marketing Effectiveness awards including ‘2 Cannes’ and ‘3 EFFIES’.

EDUCATION

• 1992 – Executive Post Graduate Diploma in Management, Management Studies, Marketing, IIM Calcutta, India
• 1987 – Master, Social Science, Other, BITS Pilani, India