This undergraduate degree programme prepares you for a professional music performance career in the media & entertainment industry. India is expected to be among the top 10 Entertainment & Media markets in the world by 2023, with revenues exceeding US$40bn from cinema, television, OTT, advertising, video games and music. The steady need for a wide variety of content will drive a consistent demand for highly skilled musicians, and the industry offers highly lucrative performance career possibilities in live music entertainment, film, broadcast, and advertising.
This programme aims to create highly versatile musicians and will enable you to confidently perform a variety of contemporary genres such as Pop, Rock, Indie, Jazz, Blues, Funk, R&B, Soul, Dance, etc. You will be introduced to a wide range of performance technique exercises aimed at developing a strong command over your instrument or voice, essential harmonic and rhythmic concepts, sight-reading skills and the art of solo as well as band performance in a wide range of genres and styles. Along with these domain specific skills, you will gain a broad understanding of a wide variety of musical styles and cultures, music history, and global media & entertainment business practices, and apply these skills and knowledge to shape your performance profile.
You will engage in a number of collaborative projects with students from other creative and technical specialisations, and participate in social immersion projects, professional internships, portfolio development and personal and lifestyle enhancement programmes that open up networking opportunities and develop professionalism, entrepreneurial abilities, leadership, problem solving, communication and team skills.
50 Credits Per Year
WHO SHOULD BE APPLYING FOR THE PROGRAMME?
If you have a strong desire and immense passion to perform music, you should enrol in this programme. While the programme aims to shape future music performers and music directors, it also equips you to pursue a wider range of emerging careers in music driven by the digital media revolution.
If you are musically inclined, creative, and love the energy and excitement of performing music live for an audience, this is the programme for you.
Instrument/Voice Fundamentals, Posture, Dexterity, Technique, Sight Reading of Written Music Notation, Scales, Arpeggios and Chords, Phrasing, Articulation, Dynamics and Expression, Rhythmic and Harmonic Principles, Repertoire Study, Stylistic Studies, Improvisation, Developing Personal Style and Sound, Performance Technology.
Roles and Functions in an Ensemble, Music Arrangements, Rehearsal Techniques, Developing a Cohesive Band Sound, Stage Presence and Showmanship, Effective Communication, Connecting with Band Members and Audience, Performing Sound Checks, Communicating with the Sound Crew, Band Leadership, Performance Etiquette, Performance Technology.
Composition Basics, 2, 3 and 4 Part Writing, Composing Melodies and Harmonies, Arranging Music for Bands.
Principles of Traditional and Contemporary Harmony, Application Of Harmonic Principles In Performance, Aural Recognition of Melody, Rhythm and Harmony, Transcription, Sight Singing, Call and Response.
Independent Performance Showcase Planning, Repertoire Selection, Selection of Musicians and Technical Crew, Rehearsal Planning, Event Promotion, Front of House Management, Show Production
Indian and Global Music Business Ecosystems, Branding and Marketing, Role of Social Media in Connecting Artists to The Audience, Budget Preparation and Cost Control, Tax Obligations, Profit & Loss Management, Artist & Repertoire (A&R) Concepts, Target Group Identification, Publishing, Live Performances, Digital Distribution Practices and Associated Revenue Streams, Contracts, Legal Agreements, Permits and Licenses, Communication, Negotiation and Entrepreneurial Skills, Business Plans, Producing Events and Concerts.
Professional Development Plan (PDP), Preparing CV, Resume and Bio, Professional Portfolio, Writing Professional Cover Letters, Preparing for Interviews, Ethics and Professionalism, Reflective Journaling, Self Assessment Report.
Perform music fluently using principal instrument/voice in a broad range of style idioms, conforming to instrument-specific conventions
Perform music collaboratively in various style idioms in an ensemble setting
Demonstrate the ability to Improvise music in a broad range of styles
Demonstrate stylistic diversity and versatility in arranging music using advanced melodic, rhythmic and harmonic principles
Research and gather relevant cultural, stylistic and genre specific information to perform music according to creative needs
Notate compositions and arrangements to prepare music scores and instrument parts
Articulate creative contexts and stylistic characteristics of different styles of music to a range of audience using correct terms, terminologies and references
Assess the quality of music performances using established criteria to ensure that it meets agreed quality standards and creative requirements
Apply music business principles in a variety of evolving and practical contexts and prepare business plans, budgets, and promotional plans for music projects
Use information technology to prepare, organise, review and communicate relevant information in a timely manner with team members
Demonstrate effective leadership and collaboration that encourages innovation and creativity to perform music with authenticity
Develop a personal brand and professional profile that embodies own unique musical identity and style
Voice Over Artist
Successful completion of all 3 years of this degree programme provides you with the option to earn an M.A. in Popular Music Practice from BIMM Institute, London